quick LinksAfrican Content CreatorsContent CreatorsDishaFlutterwaveSelar.CoMenuMenuCategoriesCategoriesNewsletterNewsletterCalendarEventsNewslettersNext Wave: Are African content creators about to
get more support? 🎉By Sultan Quadri15th November 2021Source: iStock/SeventyFourRecently, Flutterwave saved the web-building platform, Disha,
by acquiring it. Disha allows creators to easily build one-page websites on which they could curate their content and receive payment for their work—all without
learning to code or the other technicalities involved in building a website. Despite bootstrapping the business and growing their base to 20,000 users globally,
Disha’s revenues were low; the platform made slightly above $1,000 in monthly recurring revenue. The global creator economy is worth over $100 billion and
Africans are shut out of most of it. African creators—independent writers, artists,
social media influencers, videographers, gamers, and podcasters—struggle to earn a living from their content because of payment problems and the low earning power
of their audience.Before the creation of homegrown Disha, Selar.co, and e-commerce platforms, Flutterwave stores and Paystack Storefront, African creators
found it difficult to find the appropriate tools to share and monetize their content. In this edition of Next Wave, we explore the opportunities available to
African creators to finally tap into the global creator economy. Boluwatife Sanwo – TechCabal InsightsA huge chance for expansion American payment processing
company Stripe revealed in a blog that it has boarded a total of 668,000 creators who have collectively generated over $9 billion in revenue in the last decade.
Nigeria’s Flutterwave wants to position itself as an ally to the creator class the same way Stripe has done. Creator Blockchain platforms like OpenSea, Raible and
Gateway allowed Nigerian artist, Jacon Oshinachi, to sell three NFT arts worth $70,000 in just 10 days. There will be surely more big hits for Africans on that platform too.
Boluwatife Sanwo – TechCabal InsightsTo get into the booming short-video content industry, video-streaming platform, YouTube made iterations and created YouTube shorts.
To be able to compete with TikTok and Instagram Reels, YouTube is trying to entice creators. One such move was targeted at Kenyan creators. Between 2021 and
2022, YouTube will pay Kenyan content creators about Ksh10.98 billion ($99 million) to create 15-second videos. Content creators can earn up to Ksh1.1 million per month for every video they upload.
In the nearest future, ear1 would help African professionals and public figures earn money by just offering access to a conversation. Similar to Cameo, ear1 just
received a $520,000 pre-seed funding to incentivise access for all sorts of creators.PARTNER MESSAGEWelcome millions of new customers from across the
world by accepting payments for your business by accepting Discover Global Network cards on Flutterwave.Create a Flutterwave account for FREE, here. Who will
take chances?In a tweet announcing Disha’s acquisition, Flutterwave’s co-founder and CEO, Olugbenga Agboola, said it wants to support creators like Peace Itami and
Salem King. One major both content creators have in common is that they leverage platforms like YouTube, Twitter, Disha, and Selar.co to connect with their fans
and build communities. Even though community platforms are not big (yet) in Nigeria, there is a huge opportunity here. According to Stripe, community
platforms like Luma have seen a 150% increase in revenue, year-over-year, in 2021. This year alone, Growth Strategist at Selar.co, Milton Tutu, told TechCabal in a
call that Selar.co has paid $1,500,000 to creators. He went further to explain that Selar.co has paid more money to creators in the last three months than the entire
of last year—₦100 million.Selar.co has also experienced a boom in its numbers: from less than 100 merchants last year to over 17,000 merchants who sell more
than one product on the platform, and over 80,000 users who buy digital products. Tutu said although Selar.co got over 7,000 merchants in the past three
months, organically, the company has the ambition to grow faster by educating more creators and creating a marketplace for creators and expanding the number
of countries in which creators can receive money in the coming weeks.As platforms that ally with content creators experience tremendous growth, African
creators will continue to enjoy the support it is getting because of its huge potential for expansion.PARTNER MESSAGEAre you a whiz? Apply for the
Adamantine Energy LNG Fuel Stove Hackathon, and create the most innovative solution for a portable and safe LNG stove. The winner will receive a monetary award of
1,000,000 naira as well as the opportunity to design the product. Register for free have a great week thank you for reading the Next Wave. Please share today’s
edition with your network on WhatsApp, Telegram and other platforms, and reply to this email to let us know what we can be better at. Subscribe to our TC Daily
Newsletter to receive all the technology and business stories you need each weekday at 7 AM (WAT). Follow TechCabal on Twitter, Instagram, Facebook, and
LinkedIn to stay engaged in our real-time conversations on tech and innovation in Africa. Sultan Quadri, Staff Writer, TechCabal.